America’s love affair with turmeric gets a fresh twist with new line of oral care products
Americans are in love with turmeric. And the proof is in the sales. It’s been the top-selling herbal supplement in natural retail stores for four consecutive years, with sales of almost $48 billion in 2016.
If turmeric is all the rage, it’s for good reason. Used for millennia in many cultures to prevent and treat many diseases and conditions, turmeric has now become widely known in the U.S. as being one of nature’s most potent anti-inflammatories and antioxidants, thanks to its active component, curcumin.
What may not be well known among consumers, however, is curcumin’s limited bioavailability. This means the proportion of curcumin that is able to enter the body’s bloodstream and have an active effect is limited. That’s why many curcumin supplements are not considered very effective. The dentists who developed the newly launched line of Vingt oral care products realized that a toothbrush could be the key to unlocking curcumin’s real power.
“Tissues in the mouth allow for maximum absorption of the unique formulations of curcumin that are in our HEALTHY EDGE toothpaste and mouthwash”, says Dr. Michael Gulizio, Founder and CEO, Vingt.
Vingt products feature a concentrated form of curcumin and unlike other turmeric extracts that are bright yellow, it is a brilliant white (as well as flavorless) which makes it ideal for oral health applications.
“Consumers are demanding more from their oral health care products,” says Dr. Gulizio. “They want value-added, functional products and our mission has been to help meet these needs. Vingt products were developed not only to promote clean, healthy teeth and gums, but to benefit your whole body too.”
In addition to curcumin, Vingt toothpaste and mouthwash include other natural ingredients you can feel good about: aloe vera provides soothing relief for gum irritation, and goji berries and grapeseed oil help prevent plaque and tartar buildup. Vingt products are also infused with a blend of 6 essential oils to provide long-lasting minty freshness.
Vingt also recognizes that consumers are increasingly opting for personal care products that are free from synthetic and harmful ingredients. Vingt products do not contain fluoride, sulfates, parabens, or artificial colors and sweeteners.
Vingt HEALTHY EDGE toothpaste and mouthwash can be purchased online at vingtoralcare.com. They will also soon be available at select drugstores, health food stores and mass retailers nationwide.